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VITINHO 13

Maloqueiro Vagabundo

THE CONCEPT

  • Translating the raw essence and sonic weight of Brazilian street culture into a singular visual identity. The goal was to build artwork that feels both timeless and aggressively modern, rooted in youth energy and authentic street narratives.

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SOLUTION

We implemented a hyper-local social media strategy, focusing on building a strong online community and running targeted promotions. By leveraging user-generated content and engaging storytelling, we positioned the bakery as the go-to bakery in the area.

ALL PROJECTS

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